Welcome to the Riverwoods Media Group.

We’re a boutique content agency focused on telling stories that foster education and deep connection.

Jenni & her team partner with emerging thought leaders, educators and creators to help you build an authentic, service-based brand rooted in soulful storytelling.

Here’s the truth:

The internet is crowded. If you’re here, you probably have something to teach the world but you’re tired of the extractive, transactional marketing tactics you see on every other Instagram account. You really do want to grow your business but you often find yourself asking how to do that, especially as a business of one.

The answer: Soulful, honest content that speaks to your audience directly, serving them at every juncture by providing wild value and building a deep relationship.

Jenni and her team will help you create newsletters, podcasts, LinkedIn content, digital products and email marketing that expand your reach and connect you to your ideal client. Because as a business of one, it’s tough to do this kind of work alone. And the world needs to hear what you have to say.

“Jenni Gritters is nothing short of an extraordinary talent. Meticulously and highly organized, mind-blowingly efficient, thorough and considerate, she was incredible partner for our team. She can literally tackle any project — no matter how large or small, you can absolutely rest assured that it will be handled flawlessly.”

- Amy O’Leary, former Editorial Director @ Upworthy & Headspace

  • Jenni Gritters

    FOUNDER

    Jenni has more than a decade of journalism and content work on her resume. She’s worked as an editor, writer and strategist for big-name clients like the New York Times, REI Co-op and the Wall Street Journal. Now, she works primary as a business strategist and coach — but she handpicks clients to partner with for content work, as well, when the fit is just right.

  • Sarah Lippert

    CONTENT & COPY SPECIALIST

    Sarah is a long-time writer who has worked across industries, including journalism, social media, non-profit communications, copywriting and marketing. She’s an incredible researcher with an eye for detail, and you can find her published work in Conde Nast Traveler, Architectural Digest and beyond.

Our Services

  • We help you design, launch and manage a newsletter that positions you as an expert in your industry, while also inviting your audience to connect with you on a personal level.

  • We help you turn your existing teachings into newsletters, blogs, email marketing copy and social content. The goal: To extend the life of any content you’ve already produced. Sarah and Jenni are also available to assist with email marketing around specific launches and events.

  • We partner with emerging thought leaders to develop a steady LinkedIn posting cadence that builds connections and positions you as an expert in your field. We start with a messaging session and by refining your profile. Then, we help you create content for your feed. (Packages vary based on posting cadence.)

  • We help you create high-quality lead magnets, trainings, courses and other digital products that create momentum in your business by bringing new clients into the mix on an everyday basis. This will help you build a robust email list, which is key to sustainable business growth.

Samples of our work:

  • The Truth Be Told newsletter from Liftoff Communications

  • A new ebook for Manuscript Works

  • Alastair Goldfisher's Venture Variety Show podcast

  • A website content refresh for Alex Leviton

I’m in! Where do I start?

STEP 1: Book a quick call with Jenni to discuss your vision.

STEP 2: Schedule your strategy call, a 75-minute kick off where we will create your content game plan and discuss execution.

STEP 3: Evaluate your proposal. We’ll send you a hand-crafted proposal with several options for working together. We work with most of our clients on a retainer basis, starting with 3 months together. Because we only take on a handful of clients at a time, you’ll get to know us well! We meet once per month via Zoom and move toward our defined deliverables together. You’ll get access to tailored analytics reports, strategic suggestions and beyond. Many clients also opt to add monthly coaching with Jenni to the arrangement.