It’s time to build a peaceful, powerful business that feels like home.

Welcome to SUSTAIN, a group coaching program and community for solopreneurs who are ready to choose proactivity over reactivity and build an intentional businesses.

LEARN

Gift yourself the business education you never got.

Educate yourself on best financial practices, client relationship strategies, branding approaches, successful business models, well-built systems for client outreach and business management, and beyond.

NOURISH

Receive live coaching and mindset tools to get you unstuck.

Running a business alone is challenging. Doing it with support is much easier. Get access to high-energy, empathetic coaching from Jenni in a group setting, as well as in the SUSTAIN community, to help you get out of mindset ruts and make progress.

CONNECT

Create community with people who understand where you’re at.

Every SUSTAIN member is here because they’ve hit that point in their business where they’re tired of the BS. They want to build something that helps them live a beautiful life without burning out. Surrounding yourself with that energy is a game-changer.

“The time I’ve spent in SUSTAIN with Jenni is, hands down, the most valuable time I’ve ever spent on my business. The program cost has already paid for itself (by 10x!) with the learnings I’ve implemented.

And most importantly, being in a dedicated space with other successful freelancers makes me *feel* like a confident business owner. That alone has changed everything about how I’ve operated my business, charged clients, set boundaries, and leveled up in the last three months. I can’t recommend it enough!”

— Alexa Nizam, Copywriter & Marketing Strategist

SUSTAIN was built to help you move from reactive to proactive in your business.

The SUSTAIN membership includes…

  • Join Jenni and the SUSTAIN community for two live sessions each month. These typically occur on the 2nd and 4th Tuesday of each month at 10 am PST/ 1 pm EST.

    (This timing may be adjusted on holiday weeks.)

    These sessions are live, hosted on Zoom. They are also recorded and ported into the private SUSTAIN podcast, which you can access at any time.

  • You’ll also be invited to one live conversation with a business-building or mindset expert each month, typically on the 3rd Wednesday of each month at 10 am PST/ 1 pm EST. (This timing may be adjusted on holiday weeks.)

    All guest expert sessions are hosted on Zoom and recorded. They can also be accessed at any time on the private podcast.

  • Join the SUSTAIN crew at least once per month for a time set aside to implement everything you're learning in SUSTAIN. These sessions foster incredible community while also helping you see measurable results quickly.

  • SUSTAIN is hosted in a protected online space where you can meet other self-employed creatives, ask questions and get coaching support from Jenni.

  • All SUSTAIN members get access to a learning library. The library is chock-full of resources related to finding clients, building a unique brand, getting your finances in order and embracing a more proactive mindset. You'll find short sessions from Jenni, as well as templates, workbooks, and beyond.

  • Jenni offers several online courses, including FLOW, the financial system for freelancers. SUSTAINers get early access to all of these materials at a discounted rate, as well as access to discounted 1-1 coaching.

    SUSTAIN members also get 20% off Jenni's signature UNLOCK strategy sessions.

“Jenni brings a unique mix of skills I have yet to encounter in any other coaching professional. In addition to being an excellent listener and creative problem solver who has firsthand experience with the challenges of the solo business owner life, she also addresses the emotional and spiritual blocks that can create barriers to success. I love that she's adept not just at seeing the practical solutions to a problem but also helping her clients work through the self-sabotaging beliefs and fears that can hold us back.

SUSTAIN isn't just a collection of people who want to up-level their businesses. It's a warm, supportive community where I've formed meaningful connections. I'm so grateful to Jenni for creating this container for us!”

— Pam Moore, Health and Fitness Writer & Intuitive Eating Coach

I’m Jenni, your biz coach.

I started working for myself part-time in 2012 but I eventually went all-in after being laid off from my job as an editor at the New York Times, in 2018. By the end of my first year running a business, I'd made six figures and worked on some incredibly cool projects.

Still, I was mostly reactive. I took all the work that came my way (gladly!) and ended up doing a little bit of everything.

Then I had a baby during the pandemic and I needed a business that could bring in more money in less time, but was still impactful. I wanted to feel like I was in charge, rather than being whipped around as the industry changed under my feet. It was time for my business to adapt.

Six years later, my whole life looks different. Both my husband and I work part-time hours while we run two businesses together and care for our two young kids. We bring in multiple six figures in revenue each year and it feels (wildly!) spacious.

I want to bring you into this new paradigm with me. This work is non-extractive, anti-hustle, humanity-driven, feminist and, frankly, revolutionary. It’s time for something new.

Does this sound familiar?

You’re tired of being reactive and ready to create a business that feels intentional.

You’re craving better boundaries with your clients, so you don’t get burned out.

You know you need to tackle business development and branding, but you need accountability to make it happen.

You’re bored with your client work and need to get your mojo back.

You want to make more money and feel more in control of your financial systems.

You’re ready to rethink your workflow, so every day feels less like a rollercoaster.

You want to ask for more and better but need community support to make it happen.

You want to feel more spacious and free when it comes to your work.

You feel isolated and alone in business ownership, but you haven’t found your people yet.

If you’re saying “omg, you’re reading my mind:” SUSTAIN was built for YOU.

A look into our resources

In this program, we approach work from a humanity-first perspective. We will not talk about your business without talking about your life, too. The goal: To build a harmonious business that’s in right relationship with your life and needs in this current season.

Immediately when you sign up, you’ll get access to a library of resources, worksheets, scripts and templates related to the below topics.

Get your infrastructure in order with this refresher on business structures and philosophies.

Jenni walks you through her signature 3-tier approach and helps you figure out who you help, and how.

Chaos, be gone. It's time to show up for your finances with intention so you can feel grounded and safe.

Bring your unique, true self to the world so you can find clients who resonate with your approach.

Create relationships with potential clients through authentic outreach.

Embrace your version of systems & productivity.

Rethink your client relationships so you can feel more steady about your income and the work you’re taking on.

Snag bonus meditations, worksheets, special workshops and more.

What else is included:

Each month, join guest expert sessions with pros like Damon Brown (passive revenue), Alex Leviton (making time for creativity), Anna Burgess Yang (systems), Rachel Meltzer (marketing), Austin Church (pricing), Jamie Cox (branding) and so much more. All past guest conversations can be found on the private SUSTAIN podcast.

SUSTAIN members also get free access to many bonus workshops and masterclasses, including the JUMP Playbook (which gives you a game plan for diversification) and the Authentic Marketing Masterclass.

And if you’re thinking about booking 1:1 coaching: Join SUSTAIN to get 20% off sessions with Jenni!

“Joining Jenni’s group coaching program was the best investment I’ve made yet in my growing business.”

“This community gave me the ideas and framework I needed to ask for more money, set firmer boundaries around my time, and feel calm, grounded, and successful as a business owner who is also a present mother to my young daughter. Jenni creates a vital community of trusting, smart, like-minded people who are building businesses that serve their lives, not the other way around. Her leadership gave the group direction, and most importantly, she generously shares her deep understanding of embodiment and mindset work in a way that feels truly liberating for business owners who want to work slowly and sustainably.”

-Brittany Wilmes, Writer & Editor

What to expect from SUSTAIN

As with all coaching relationships, results vary depending on how engaged you are with the program. But here’s what attendees have to say about what they’ve accomplished or seen change in their lives since joining SUSTAIN!

“I've gotten to a point where I feel more comfortable giving myself and my business the time it needs to grow into something new and better. I've gotten more proactive about reaching out to existing clients and new potential clients. I now have a trello board for client tracking. I'm still working on the financial pieces, but I'm feeling much more sane and structured.”

“I've learned to take my writing business more seriously, gotten clearer on what connects the different work I do, redid my website, negotiated higher pay with clients, have started feeling more confident in my client relationships, have built new client relationships and gotten more work. I have also tripled my income (still room to grow there, too, but WOW), have gotten a teeny better at finances and I’ve connected with other writers in similar career stages.”

“After joining SUSTAIN, I booked a new client and raised rates for my existing clients. I also created and published a new website (that I'm really proud of!!!!!), and I’ve made incredible connections with other solopreneurs that have buoyed my confidence in work and life."

“I’ve 4x-ed my income in 6 months. I'm also more confident about what I'm doing.”

“I've put plans in motion, I've restarted my newsletter, I've redesigned my website and branding, I've developed new offers (yet to be launched) and I've started my podcast!”

“I stopped feeling bad about leaving journalism, developed some healthy distance from my work life, and I’ve gotten clear about what I want my work life to look like.”

“Since joining SUSTAIN, I quit my toxic, stressful job and landed a highly paid contract gig. I let go of work I didn't want to do, and I learned what my worth was.”

“I think SUSTAIN is single-handedly responsible for me raising my rates on 10+ different clients and projects, some ongoing and some one-off. That must amount to $10k+ by now! I also feel so much more confident in taking on new projects because I have a sounding board for that "I have no idea what to do here or what to price it at" moment. I used to actually avoid projects just for that reason alone, so it's nice to have other people to gut-check that part of the process with. “

“I’ve had record-breaking income months multiple times over, landed really exciting new projects and clients, cut clients that were really draining my time and energy, redid my website despite having put it off for months/years beforehand, and I’ve started to hire support for my business!”

“The biggest win is getting a retainer with my favorite anchor client, which stabilized my income SO MUCH. I've also gained the confidence and knowledge to develop and launch my first online course.”

 Frequently Asked Questions

  • SUSTAIN is for you if you:

    Run your own business, or plan to start a business in the next 3-6 months.

    Feel stuck when you think about what comes next in your career.

    Consider yourself to be a creative human being.

    Are searching for a supportive, inclusive community.

    Want to learn more about business practices and techniques that help you feel calm.

    Are interested in walking a non-traditional path when it comes to work.

    Feel curious about digging into the psychological experience of running a business.

    This program is for anyone who is freelancing or self employed. All course content will be directed toward solopreneurs, although we will talk about bringing support into your business and have members who employ contractors as well.

  • If you can’t attend live, no problem! We have members who live all over the world. Session recordings can be viewed via recorded video within 24 hours of the session. You'll find those videos in your SUSTAIN member portal, too! You can also listen to the sessions via the private, members-only SUSTAIN podcast.

    If you desire other accommodations, please reach out!

  • We do not offer refunds. However, if you join the program and you feel that it’s not right for you, please email my team at riverwoodsmediagroup@gmail.com within 7 days of your registration and we can discuss the best way forward. This typically includes refunding you for months 2 and 3 or putting the cost of the program's first payment toward another of Jenni’s coaching programs. You may also gift it as a scholarship to someone else.

    That said, please reach out to us to ask questions about program fit before signing up!

  • You can choose from a 6-month, 12-month or single-pay plan. Once you’ve made your payments in full, you’ll automatically be given lifetime access to SUSTAIN, for as long as the program runs! You’ll simply be able to show up and benefit from the live sessions and resources, with your program fees covered.

    SUSTAIN is set up this way to limit feelings of scarcity and creating a nervous system safe environment. You'll have plenty of time to build, connect and learn!

  • Excellent. Email my team to get all your questions answered! riverwoodsmediagroup@gmail.com.

    You can also pop over to the contact page and fill out the form to request a business audit!

  • Yes! SUSTAIN will help you lay the groundwork for a business that feels spacious and supportive. If you're new to business ownership, you'll love the branding and client relationship programming. And this program will also give you a community to support you as you launch and grow.

  • Absolutely! We have many community members who are building their own businesses alongside full-time work or full-time caregiving. The conversations in the room center around a life-first model, so we welcome hybrid set-ups.

  • Most SUSTAIN members run service-based businesses, and most (but not all) are creatives. We have writers, designers, coaches, consultants, fitness instructors, poets, artists and marketing pros in our mix! The common thread is that everyone in the community resonates with a sustainable business approach and wants to move from reactive to becoming more intentional.

“Life as a freelance writer has gotten so much better since I joined Jenni’s SUSTAIN program. It’s an affordable investment that provides support and guidance through all of the major challenges of freelancing, and helps you navigate the mental blocks that come up along the way. Jenni and the rest of the SUSTAIN community have always made me feel seen and truly listened to. You can tell that Jenni’s heart is in this program, and that makes a huge difference!”

-Katrina Eresman, Writer & Content Strategist

Ready to change your business for the better?

Choose your payment option below. Once you’ve finished up your payment plan, you get lifetime access to SUSTAIN for as long as the program runs!

one-time payment

$875

$149/mo

for 6 months

$75/mo

for 12 months