Imagine a business that feels like play, ease, freedom and hope.

The truth is that you already know how to live like this, but society taught you it was safer to act otherwise. Over time, you came to believe that happiness was best achieved by pleasing everyone around you, fitting in, following the rules and winning the game.

If that’s starting to feel incredibly misaligned, you’re in the right place.

Trade hustle for joy.

Trade performing for being.

Trade chasing external validation for trusting yourself.

Then create a business strategy that integrates all of the above so you can feel deep contentment.

“Jenni is highly skilled at shining a light on your greatest abilities and strengths, and helping you to see what you're made of. During our work together, I gained a lot of confidence around how to structure my business from the ground up. Many of my greatest fears and worries were addressed, and I got to see that they weren't as big as I thought or perceived. Jenni helped me see that self-employment is possible (and how to start strong ) and for that I'm so grateful.”

— Lisa Saccoia, Digital Brand & Marketing Strategist

The PLAY program is all about bringing a childlike sense of creativity back into your business.

Step 1: Fire the representative

Most of us learn early on that we need to present ourselves in a certain way in order to be accepted and loved. My core belief is that everyone has an authentic self that is aching to be shown to the world; our work together is to help that self feel safe enough to emerge.

Why? Because when we work together to build or pivot your business, or take action toward a specific goal, we need to first get in touch with your unique values, priorities and intended legacy.

Step 2: Develop self awareness

We all have protective tendencies. The goal, in my coaching work, is to help you see where you tend to get stuck. Think: Procrastination, perfectionism, imposter syndrome, self sabotage, and so much more. If we can figure out what you’re trying to protect yourself from, we can unlock your power and move toward your dream business more quickly.

Step 3: Ditch “supposed to”

Everyone has opinions about how you’re supposed to run a business. To that I say: Fuck it. We need to build a business around your needs, loves, skillsets and style of working. If you work with me, your business will not look like everyone else’s. My intent is to help you build a business that feels like home, where you can thrive separate from the rules. (We love a rebellion around here.)

Step 4: Add business strategy

Here’s where it gets really good: Once we know who you are and what you care about and how you want to impact the world, we add business strategy to the mix to help you execute with ease. This looks like refining your branding, creating financial systems, revamping your service menu, changing up your workflows, creating a marketing plan built for long-term growth, and so much more.

PLAY is a 3-month commitment

Your investment of $850/ month includes:

  • Join Jenni for a 60-75 minute call each month to dig into beliefs, branding, client relationships, marketing strategy, financial systems, service design and so much more.

    When we start our work together, we'll develop a vision for where you want to me 3 months from now. That vision will determine what we work on together.

  • Everyone in the PLAY program will also be invited to a monthly group call. This session will be recorded but it is recommended that you attend live, as being around other solopreneurs seeking ease, peace and simplicity is a game changer. We'll use this time for group coaching and you'll always be offered at least one exercise to think through live on the call.

  • Jenni has a deep vault of exercises, worksheets, templates and beyond to help you grow your business with ease. You'll walk out of each live call with homework to dig into, as well as resources that are applicable to our session.

  • We will use Voxer, a voice memo app designed to help you kick off coaching with a bang. Throughout our time together, you may use Voxer to update Jenni on what you're working on, ask for spot coaching and support when you get stuck, request copy reviews and feedback, and beyond.

  • Given Jenni's background as a journalist, she is excellent at editing copy and proposals. You may ask for document reviews whenever you'd like throughout our time together. (This is especially useful if you are designing, or redesigning, your website.)

My story may sound familiar to you…

I was raised in a fundamentalist evangelical household with two loving parents who were also trauma survivors.

I have always been loud, smart and incredibly inquisitive. Growing up, I quickly learned that these behaviors were problematic in my household and religious community. At the age of 2, I started shutting the full expression of myself down as a matter of practice.

I often spent hours alone in my room, creating art and singing. It was how I coped.

It was not in the cards for me to grow into a fully expressed adult who could play, create art, love herself and others, feel safe and accept support. And yet: Seeking those things through coaching, therapy and other healing modalities is exactly why I’ve been able to grow a multi-six figure business while working part-time, in a way that feels wildly authentic.

When I let my inner artist take the wheel, things get fun and my business generates more revenue as a result of the creation. And over the years, I’ve noticed this trend for my clients, too.

PLAY is the unlock.

Accepting our true inner selves and letting them help with decision making is what creates an easful business. It makes money a biproduct rather than the focus. It helps us love the people we serve so we can also love ourselves. It’s the ticket.

“Jenni is a wizard and has a gift for articulating the real issues you might be dealing with, along with potential solutions. I felt a million times clearer after just one session with her and would highly recommend!”

-Adele Barlow, author and founder of Copy & Co

The world needs more fun. The world needs more art. The world needs more authenticity.

The PLAY program helps you catalyze these practices in your business. The results:

  • Enjoy your life and work.

  • Accept your own patterns and tendencies.

  • Cultivate a deep sense of belonging with others.

  • Build a business that changes your legacy with abundant finances.

  • Embrace your unique brand perspective so you can make an enormous impact while feeling satisfied.

  • Integrate play into your daily business practices.