The journalism industry is broken.

You know it. I know it. And it’s time for you to create a game plan for a business that doesn’t rely on cold pitches, plummeting rates and rigid industry norms. It’s time to choose stability, sustainability and peace.

Welcome to BEYOND JOURNALISM.

BEYOND JOURNALISM is a one-week intensive training dedicated to helping you create a new business model using your journalism skills.

The truth is that pay rates depend on value. If you’re working in media right now, your skillset is being devalued so your rates are likely dropping and layoffs may be looming, which can be terrifying. But here’s the good news: That doesn’t mean your skills aren’t valuable elsewhere!

If I had a quarter for every time a journalist has told me they wanted to “pivot to content,” I’d be rich! But there’s some truth to the sentiment:

Writing, research, interviewing and other editorial skillsets are highly coveted in other industries. The goal of this training is to help you see new possibilities and avenues for your work, so you can lean into what you’re passionate about and still make good money.

My name is Jenni Gritters, and I’m a business coach and strategist for creative solopreneurs.

I spent over 12 years working in the journalism industry as a writer, editor and consultant. I edited in-house and took on media gigs as a freelancer for The New York Times, Wall Street Journal, the Guardian, Forbes, and beyond. As the industry changed, I kept pivoting my business: First to focus on content marketing, then to build a content agency, finally to create a coaching and education company.

As I made these pivots, my income tripled. My husband was able to leave his job as a nurse, we bought a house in a mountain town, and we finally had financial margin.

I am a master at pivoting and have helped hundreds of other freelancers — many journalists — do the same, with the goal of setting up a sustainable work life that feels safe. No more feast and famine. No more chasing down late payments. No more being rejected over and over again. No more living in fear of the next layoff.

For many of my clients, this has looked like:

  • Content marketing

  • Copywriting

  • University content support

  • Managing editing

  • Newsletter writing and strategy

  • Writing for coaches & online educators

  • LinkedIn ghostwriting

  • Brand magazines

  • Editorial consulting

  • Messaging strategy

  • Communications consulting

  • Coaching

  • Digital product development

  • … and so much more!

When we do this work together, you should know that everyone walks out with a different model. There is no one-size-fits-all outcome here. Whether you want to keep journalism in the picture or not: This program will help you create a game plan for peace and power in your life and work.

"Jenni helped me to double the size of my writing business and then double it again a year later. Her calm, mindful, and smart questions guided me as I clarified my values and goals, then crafted my business plan. She's helped me to stop hustling and create boundaries around spending time with my child and taking care of my health, all while I grew my business exponentially. Jenni gets what it's like to be ambitious about your career and equally ambitious about having a life beyond your job. I cannot recommend her enough.

- Danna Lorch, journalist, writer & editor

The Details:

When: January 13-17, 2025

  • January 13, 10 am PST: Business foundations (business models, philosophies & industry norms)

  • January 14, 10:30 am PST: Skillset to services (service menus, offers, case studies & confidence)

  • January 15, 10:30 am PST: Finding clients (marketing, ideal client messaging and niche-ing)

  • January 16, 11 am PST: Working session (update your website, refine your service menu, create your business plan)

  • January 17, 9 am PST: Group coaching with Jenni

Where: On Zoom, each session is 45-60 minutes

Cost: $199 (or $49 when you join my group coaching program, SUSTAIN)

We’ll cover: Money, models, marketing, messaging, branding, services, expertise, conflicts of interest, and beyond.

What’s included:

  • A personalized tailored Niche Brainstorm from Jenni via Loom.

  • Five live training sessions, hosted on Zoom.

  • Access to Jenni via email for brief feedback during the length of the program.

  • One 20-page workbook specific to this program with exercises to help you define your brand, your service menu, your ideal client and your business model. Plus, outreach templates, sample pivots, case studies and inspiration.

Sessions will be recorded and sent out after the fact, but this program is meant to be experienced live! All recordings will expire after 2 weeks. Please set aside these times on your calendar, to the best of your ability.