Are you ready to build a sustainable creative business?
Welcome to the corner of the internet where we focus on bringing your humanity to the forefront of your business.
I’m Jenni Gritters.
I’m a business coach for self-employed creatives, a multiple six-figure business owner, a writer and a mom of two living in the woods of Central Oregon. I’m obsessed with the psychology of small business ownership and I never get tired of talking about financial structures, money mindset and authentic branding.
If you want to build a business that doesn’t burn you out, you’re in the right place.
“Working with Jenni and a supportive coaching group helped me unlock the next level of my business. I was feeling anxious about my finances, struggling with some client relationships, and didn’t have the time or energy to make any impactful changes. Jenni’s insightfulness helped me realize that I had maxed out the potential of my current structure, and she helped me lay out of a plan to make an easeful transition into a higher paying and better balanced future for my business.
Jenni’s ability to balance ambitious goals with mindful living is a philosophy that I will take with me far beyond these coaching sessions.”
—Claire Hueg, digital community strategist
TAKE CHARGE.
Refresh your business approach in Jenni’s membership program, SUSTAIN, alongside a community of self-employed creatives who want to move from reactive to proactive.
“Jenni is a business coach who masters the balance of strategy and progress, while supporting mindset. She supported the launch of my consulting business while keeping me grounded and focused on self care and being in tune with the "why". I have grown immensely as an entrepreneur working one on one with Jenni. She shares her learned experiences and resources as a consultant and small business owner with intention.
Jenni is truly more than a business coach and will support you in your journey with passion, intelligence and heart.”
—Tiffany White, coworking consultant
SET UP TAILORED SUPPORT.
Get unstuck with 1-1 coaching sessions and programs meant to help you break through barriers and build a healthy relationship with work.
START LEARNING.
Join Jenni’s live workshops & self-paced courses, and learn about practical business building basics.
LISTEN UP.
Dive in to Jenni’s free business planning resources, including her limited-run podcast: Your Guide to a 20-Hour Workweek.
In three episodes, Jenni teaches you how to set up a capacity audit and explains the unique business structure that has stabilized hundreds of freelance businesses to date. Along with the episodes, you’ll receive a capacity audit worksheet and a 90-day plan to get you started with implementation.
What it’s like to work with Jenni:
“Coaching with Jenni has been one of the most tangible factors in taking my career as a freelancer from chaotic and reactive to calmer and controlled.”
“Jenni takes an affirming, sympathetic tone that really makes you feel understood—which is something that can be hard to find when you're a freelancer working on your own—but isn't afraid to challenge or question the limiting beliefs that can hold you back.”
Alexandra Jones, Writer & Author
“Booking a business audit with Jenni has now become an annual, and essential, part of the way I run my business.
“Jenni uses a thoughtful structure for these conversations that still gives plenty of freedom and flexibility to brainstorm and reflect, and I always come away feeling proud of what I've accomplished, and inspired about the next steps I'd like to take in my work life. It's an incredibly empowering, positive session, and a great investment in my professional development and happiness.”
Anna Maltby Patil, Editor, content strategist, and exercise specialist
“Jenni helped me to double the size of my freelance writing business and then double it again a year later.”
“Her calm, mindful, and smart questions guided me as I clarified my values and goals, then crafted my business plan. She's helped me to stop hustling, and create boundaries around spending time with my child and taking care of my health, all while I grew my business exponentially. The investment of working with her for private sessions will come back to you over and over."
Danna Lorch, Writer & Content Strategist