BUSINESS STRATEGY ABSENT SOUL & STORY FEELS HOLLOW.
What lands and lasts? Resonance.
Welcome to the corner of the internet where we focus on bringing your soul and your art to the forefront of your work.
FIRST: A MOMENT OF INTRODUCTION.
I’m Jenni, a business strategist and coach for solopreneurs and leaders. I’m also a writer and a mom of two living in the woods of Central Oregon. And I have many other titles, too, including artist, gardener, oracle, witch, writer, daughter and leader.
Before becoming a coach and leader, and before finally saying yes to my soul’s work helping women and non-binary people find & move with their power, I spent a decade+ working as a journalist. You can still find my bylines in the New York Times, Washington Post, Wall Street Journal and Forbes.
Coaching with me is, truthfully, a bit different. I teach you to build a unique-to-you, sustainable, joy-filled , artful LIFE full of power and momentum, using a vast toolkit of somatic practices, traditional coaching, consulting, intuitive knowing, strategic experimentation, and beyond.
In my rooms, we focus on holistic wealth, joy and impact as long-game strategies to help you unlock your potential and move toward your dreams. Your career? Your business? They’re vessels for this growth, but they were never the whole point.
“Working with Jenni and a supportive coaching group helped me unlock the next level of my business. I was feeling anxious about my finances, struggling with some client relationships, and didn’t have the time or energy to make any impactful changes. Jenni’s insightfulness helped me realize that I had maxed out the potential of my current structure, and she helped me lay out of a plan to make an easeful transition into a higher paying and better balanced future for my business.
Jenni’s ability to balance ambitious goals with mindful living is a philosophy that I will take with me far beyond these coaching sessions.”
—Claire Hueg, digital community strategist
I see you: You’re multi-passionate, ambitious, artistic, mission-driven and obsessed with freedom.
Your brain is spicy. Your ideas are big (and sometimes overwhelming). You’re really good at your work. You know you’re here to do something important. You’ve got power under the hood. You struggle with trust. And you’re ready — ready to finally say yes to stepping into your next era.
But the truth you’ll need to walk with is that YOU are the blueprint. What you’re here to build? It doesn’t exist yet. My business coaching programs are about helping you find fierce clarity and soulful momentum towards that unique, all-you mission. Once we have that, the branding, financial strategy, offer line up & marketing approach fall into place.
“Jenni is a coach who masters the balance of strategy and progress, while supporting mindset. She helped me launch my consulting business while keeping me grounded and focused on self care, and being in tune with the "why." I have grown immensely as an entrepreneur working one on one with Jenni. She is truly more than a business coach and will support you in your journey with passion, intelligence and heart.”
—Tiffany White, coworking consultant
What happens next?
While your business or career dream may be all yours, you can’t build alone. You need community, co-creation and support along the way. That’s where my work comes in.
Subscribe to my free newsletter to get business inspiration sent your way every Monday.
When you’re building a business, especially on your own, you’re told that there are certain ways you must proceed to find success. Like: “Hustle and embrace overwork to see the best results.” “Create a perfect funnel and you’ll have constant conversions.” “If you just make viral content on social media your business will grow rapidly.”
Sound familiar?
The Sustainable Solopreneur is about releasing all of those “shoulds” and leaning into seasonality, self-awareness and creativity. A sustainable business is one that lasts, one that doesn’t burn you out. And there’s no silver bullet that will get you those results. Or rather: You are the silver bullet. You’ve always been the answer.
What it’s like to work with me:
“Coaching with Jenni has been one of the most tangible factors in taking my career from chaotic and reactive to calmer and controlled.”
“Jenni takes an affirming, sympathetic tone that really makes you feel understood—which is something that can be hard to find when you're self employed or working on your own—but isn't afraid to challenge or question the limiting beliefs that can hold you back.”
Alexandra Jones, Writer & Author
“Booking a strategy session with Jenni has now become an annual, and essential, part of the way I run my business.
“Jenni uses a thoughtful structure for these conversations that still gives plenty of freedom and flexibility to brainstorm and reflect, and I always come away feeling proud of what I've accomplished, and inspired about the next steps I'd like to take in my work life. It's an incredibly empowering, positive session, and a great investment in my professional development and happiness.”
Anna Maltby Patil, Content strategist & Exercise specialist
“Jenni helped me to double the size of my business and then double it again a year later.”
“Her calm, mindful, and smart questions guided me as I clarified my values and goals, then crafted my business plan. She's helped me to stop hustling, and create boundaries around spending time with my child and taking care of my health, all while I grew my business exponentially. The investment of working with her for private sessions will come back to you over and over."
Danna Lorch, Writer & Content Strategist