Welcome to The Newsletter Launch Lab.
Growing a community? Looking for new clients? Hoping to grow your thought leadership? This workshop will teach you how to launch and grow a newsletter with authenticity, creativity and intention
If you have a high-value service you’d like to offer to the world and you’re social media-averse (or just nervous about all the carrot chasing), an email list is where it’s at.
In this workshop, former journalist, long-time writer and business coach Jenni Gritters will teach you how to start or grow your email list. (Let’s call it a newsletter because we’re going to make this thing narrative!) Together, we’ll walk through the who, what, where, when and why of your newsletter. And you’ll walk out with a clear mission statement (the why), plus a strong sense of who you’re writing to, as well as what you’re writing about. We’ll also discuss where to host your newsletter and what the best launch schedule would be for you, given your audience.
Bonus: Learn about newsletter monetization from Lex Roman, the author of Journalists Pay Themselves (a weekly newsletter about newsletters). She recorded a special 15-minute training that will help you get to $1,000 earnings per month, even right after you launch. All attendees will receive access to that training upon registration.
“Jenni gives you the direction and the spark of enthusiasm to take your business to the next level. Her insight is always so detailed and thoughtful. I can't recommend her enough! Jenni is the perfect mix of smart and full of empathy for every human navigating real life challenges while trying to grow a career where you thrive.”
- Ashley Fenker, writer & editor
The Details:
When: Monday, September 23, 10 am PST (75 minutes)
Cost: $29
Where: Zoom
Who this is for: Anyone who is interested in starting an email list/ newsletter, or anyone looking to grow the newsletter they already have. (And no, you don’t need to be a writer to benefit from this!)
What we’ll cover: Why your business will benefit from an email list, 5 things to think about as you’re launching, newsletter monetization, and a philosophy on email list building that will change it from an annoying to-do to something that fills your bucket. As always, we’ll open up the floor at the end of the workshop for questions and coaching.
This session will be recorded, as per usual, but you’ll get more out of it if you attend live!